Company

Toner Giant is one of the leading online suppliers of ink, toner and printer consumables in the UK. Supplying business customers with their products within 24 hours of ordering. They have won awards including the Consumer Choice Awards and have been awarded the HP Preferred Partner Gold status for the past four years.

Collectively as a group of businesses they are a multi-million pound turnover organisation providing a class leading service to more than 100,000 customers annually.

Challenge

Toner Giant came to us to boost their organic traffic through search engine optimisation. We were set the target of growing non-brand organic traffic and revenue by 20% which we exceeded.

Strategy

Our strategy to achieve 20% growth in traffic and revenue for Toner Giant required us to think big and work fast. While the business and website was already well established, we identified key areas that needed to be addressed to make the website more search engine friendly.

Starting with an on-site technical audit, we made sure that search engines could clearly understand the website and content already present. We then started to focus on improving content throughout the website, starting with over 8000 products and their parent category pages.

After which we focused efforts towards integrating valuable customer reviews throughout the website to provide website visitors additional insightful information from other customers. This created a continuous flow of new content for the products on the website which both users and search engines love.

We then turned our focus towards re-positioning the blogging strategy towards their target demographic, small to medium sized businesses. Creating interesting content proved to be a valuable asset for Toner Giant as this gave them the trigger to connect with their audience on social media and generate additional traffic from the search engines.

Results

Within the space of four months working with Toner Giant we increased their non-brand organic traffic by +82% and revenue by +36% which smashed through the target. This increased visibility in the search engines resulted in further increases with transactions assisted through organic search increasing by +149% and assisted revenue increasing by +139%.