Welcome to 2016. After reviewing the physical post received for the first week back in the office, I can only sit here with my head in my hands pondering why businesses are still failing to grasp how fast the world is really moving around them and adapt accordingly. We’ve our usual tips and advice blog post on their way for what you need to be focusing on in 2016 for your digital strategy, but in the meantime I feel the need to express my opinion on the state of what can only be described as utter junk that had been posted out to me and the company. Please, just stop.
As you can see above, this is just a small selection of the garbage that was received, promotional pens labelled as “The Mythic Stylus Pen”, OK, I’m sure I know what one of these is, it’s not a unicorn walking down the street of Manchester blowing rainbows from its backside for f. sake. Sale catalogues, promotional material, wall planners, seriously who uses wall planners in 2016? Come on folk, please stop this. All of this junk received went straight into the bin. Stop wasting your money on junk and start to market your business effectively through digital channels. We live in a digital world, it’s time to bring your business into the 21st century.
Onwards and upwards. No more Same Stuff Different Day garbage. Think differently, revolutionise your business with digital channels and opportunities for your business to flourish in 2016. The same activities from the last 10 years quite frankly aren’t going to cut it in 2016.
Michael Cropper
Hi Michael
Interesting post. I know what you mean about this sort of material. However – the answer lies in improving the quality of the literature and the quality of data, not necessarily switching to a digital equivalent.
I reckon some of the stuff you’ve received recently would pale into insignificance when compared to the volume of trash that I receive in my business and personal email accounts.
The point is that offline and online channels are both effective when used properly. Direct mail works for most companies that use it properly, so does door to door leaflet distribution. It’s a numbers game, just like email.
If some of the companies that have been bombarding you with material suddenly switch to digital, watch out, it’ll be even worse.
Regards
Graham
Hi Graham, yes indeed the problem does lie with a lack of quality in all marketing methods. It is the same in the digital world for many organisations when they have taken bad messages and moved them online. You can see this when you look around with “{Company X} sells {more of the same} to {another business}” type blog posts, and boring sales messages in email newsletters. The real message is that companies need to start to think strategic about how they are marketing to their audiences in effective ways.