The half day workshop will give you an overview of everything you need to know about digital marketing as a startup or new business. When in the early stages of business, you often don’t know what you don’t know. Which is why we see so many small businesses making the wrong decisions about their digital marketing activities which ultimately costs them a lot of time and money in the process. This crash course in digital marketing for startups is designed to put you and your business on the right track for success.
What You’ll Learn
After attending the digital marketing for startups workshop you will go away with the knowledge to make informed decisions for your business. We will be covering a large range of topics that you need to be aware of to succeed online.
Design
Looking at the importance of design on your website, how this links with the price point and quality expectations of customers. How to effectively use photography, videos and content marketing on your website and pitfalls to avoid. The design of your website has such a huge impact on how people perceive your business, products and services to the point that it impacts if people will or won’t want to do business with you.
Build
Looking at the technology behind websites, explained in a very simply way. Talking through the key pieces of technology, how to choose a website platform, how to avoid paying for things you will never use and key pitfalls to avoid. Touching on mobile apps and what you can use these for.
Traffic
Looking at how to drive traffic, sales and enquiries through your website. Covering topics about Search Engine Optimisation (SEO), Pay per Click Advertising (PPC), Social Media and Email Marketing. Having a website and not actively promoting it is like buying a phone and expecting customers to call. It simply isn’t going to happen. Active promotion is needed across all areas.
Track
Looking at how to track your digital marketing activities effectively. Most businesses aren’t tracking their marketing activities at all, let alone accurately. Instead of wasting money on printed flyers and adverts in magazines and newspapers, learn how to track digital marketing activities which are 100’s of times more effective at generating business.
Optimise
Looking at some really cool things that you can do on your website later down the line. For most small businesses, they are not ready to take advantage of these straight away as they have a lot of other areas to work on as a priority. Knowing about some of the more advanced things you can do with your website allows you to plan for the future.
Michael Cropper