Contrado Digital

Learn WordPress and SEO For Business

Michael Cropper
Many businesses large and small have discovered the simplistic approach and effective power of WordPress. In fact, the website at the Chamber of Commerce is based and maintained in WordPress. Would you like to know how to either create your own business website or properly edit and maintain the one you have in WordPress? If so, this course is perfect for you.With over 25% of websites on the entire internet being powered by WordPress, it is important to ensure your business has a well-built WordPress website which can then be marketed effectively with Search Engine Optimisation. On this course you’ll learn how to ask the right questions, set up, and maintain your WordPress site while avoiding a few common pitfalls.

WordPress Fundamentals for Business is a full day course designed for business owners, directors and marketing managers who need to understand how to add, edit, and update WordPress websites for their organisation. Understand how to use WordPress in ways that truly work in 2017.

This intensive and valuable session on WordPress will cover;

  • Introduction to WordPress, what it is, where it came from and where it is going
  • Overview of the anatomy of a WordPress website including Themes, Plugins, Headers, Sidebars, Footers and Widgets
  • Responsive Website Design, designing your website to work seamlessly on mobiles, tablets, laptops and computers.
  • Overview of the WordPress dashboard, getting to know your way around
  • Understanding WordPress terminology including Posts, Pages, Permalinks and more
  • Publishing your first blog post or page in seconds
  • Adding Menus to your WordPress website
  • Overview of how to style your website professionally using Themes
  • Overview of how to enhance your website with Plugins
  • How the WordPress Core files are structured and what this means for enhancing your WordPress website
  • How WordPress Themes are put together and what this means for customising the look and feel of your WordPress website
  • What you can do with WordPress Plugins, where to source quality WordPress Plugins and how to extend Plugins safely
  • How to manage WordPress Core, Themes and Plugin updates safely without losing any of your customisations
  • How to manage your WordPress backups and the core layers of backups needed to stay safe
  • How to secure your WordPress website to minimise the risk of a cyberattack

This training will also include some tips, tricks, and techniques for positioning your WordPress business website higher in Google searches when your prospective clients are looking for products and services.

Book here: http://www.lancschamber.co.uk/training/wordpress-fundamentals-for-business/
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Michael Cropper

Founder & Managing Director at Contrado Digital Ltd
Michael has been running Contrado Digital for over 10 years and has over 15 years experience working across the full range of disciplines including IT, Tech, Software Development, Digital Marketing, Analytics, SaaS, Startups, Organisational and Systems Thinking, DevOps, Project Management, Multi-Cloud, Digital and Technology Innovation and always with a business and commercial focus. He has a wealth of experience working with national and multi-national brands in a wide range of industries, across a wide range of specialisms, helping them achieve awesome results. Digital transformation, performance and collaboration are at the heart of everything Michael does.
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